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  • Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

    Edición de Dincer Atli ...
    Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view ... Leer más

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  • Consumer Neuroscience

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  • The Wiley Blackwell Handbook of the Psychology of Occupational Safety and Workplace Health

    Series series Wiley-Blackwell Handbooks in Organizational Psychology
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  • The Psychology of Organizational Change

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