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    In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and ... Leer más

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  • Digital Entrepreneurial Platforms: Capabilities, Opportunity Processes, and Performance Implications

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  • Sustainable Cosmeceuticals

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    Series series Chemistry and Material Science (R0)
    This book explores eco-cosmeceuticals and offers a comprehensive overview of the latest sustainable and environmentally friendly innovations in cosmetic science. The book also addresses the pressing need for sustainable development in the beauty industry, aligning with global Sustainable Development Goals (SDGs). In this book, through scientific research and practical applications, readers will ... Leer más

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  • Proceedings of International Conference on Information Technology and Applications

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    Edición de Abrar Ullah, Sajid Anwar ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes high-quality papers presented at 19th International Conference on Information Technology and Applications (ICITA 2025), held in Oslo, Norway, during October 14–16, 2025. The book presents original research work of academics and industry professionals to exchange their knowledge of state-of-the-art research and development in information technology and applications. The topics ... Leer más

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    Edición de Abrar Ullah, Sajid Anwar ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes high-quality papers presented at 18th International Conference on Information Technology and Applications (ICITA 2024), held in Sydney, Australia, during October 17–19, 2024. The book presents original research work of academics and industry professionals to exchange their knowledge of the state-of-the-art research and development in information technology and applications. The ... Leer más

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  • Supporting Environmental Stability Through Ecotourism

    Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, ... Leer más

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  • Antecedents and Outcomes of Employee-Based Brand Equity

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  • Global Citizenship and Its Impact on Multiculturalism in the Workplace

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    The fast economic, social, and political changes that characterize today’s world have created much uncertainty not only in countries but also in companies and public sector organizations. Such uncertainty has created the notion of “Global Citizenship,” which entails a multicultural view of the workplace. Given the ongoing effects of the COVID-19 pandemic, managers continue to struggle with finding ... Leer más

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  • Proceedings of International Conference on Information Technology and Applications

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