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  • The Key to the C-Suite

    What You Need to Know to Sell Successfully to Top Executives

    In this helpful guide, you will discover ten tangible metrics C-level executives do look for, and teaches you to apply those metrics to build a case for your products and services that will unlock the door to greater sales.With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. When it comes to selling to those at the highest level, author ... Leer más

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  • Consultative Selling

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    When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a ... Leer más

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  • Technology-as-a-Service Playbook

    How to Grow a Profitable Subscription Business

    Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable ... Leer más

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  • Startup Lessons #102-#202

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    Series Libro 2 - Startup Lessons
    This is the follow up book from the best selling 101 Startup Lessons—An Entrepreneur’s Handbook. These Startup Lessons #102-#202 continue the startup learnings as a comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup ... Leer más

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  • Business Plan Project

    A Step-by-Step Guide to Writing a Business Plan

    Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are graduate or upper-level undergraduate students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in executive development programs and over 10 college level courses.Business Plan Project is ... Leer más

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  • The Financial Controller and CFO's Toolkit

    Lean Practices to Transform Your Finance Team

    Series series Wiley Corporate F&A
    Simplify and streamline your way to a winning legacyThe Financial Controller and CFO's Toolkit is a hybrid handbook and toolkit with over 100 lean practice solutions and a wealth of practical tools for senior financial managers of small, midsized and large companies. This book outlines the mindset of paradigm shifters relevant to future-ready finance teams, and contains guidelines on how to become ... Leer más

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  • CustomerCentric Selling, Second Edition

    The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.Your business and its people need to be “CustomerCentric”—willing and ... Leer más

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  • Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising

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    Looking for a low-risk, low-capital path to astounding growth?Experienced franchisor Shelly Sun shares practical advice and her own compelling experiences to help you discover the power and avoid the pitfalls of franchising your business.In todays economic environment, access to capital is limited, and that isnt likely to change. Successful business owners have few options for dramatically ... Leer más

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  • Strategic Project Management Transformation

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    In todays changing and competitive economic environment, CEOs, corporate executives, and shareholders are no longer strictly concerned with how well a project was executed even if it was finished on time and on budget. Most projects are now being viewed as strategic investments with the primary concern being the value that a project contributed to the companys bottom line. Project benefit ... Leer más

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    This detailed overview of the construction contracting business delivers an invaluable collection of best practices, forms, templates, and checklists designed to reduce risks and increase profits. Contractors will learn everything they need to know about the make-or-break areas of estimating, pricing, bidding, project management, and financial management. The author is well-known in the industry, ... Leer más

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  • The Consultant's Scorecard, Second Edition: Tracking ROI and Bottom-Line Impact of Consulting Projects

    Whether yours is a small one-person hop or a large mega-consulting powerhouse, the revised edition of The Consultant's Scorecard helps you move past the same old promises and provide cold, hard proof of success--which you must offer if you want to compete in today's fiercely competitive and fast-growing consulting industry.Jack and Patti Phillips have fully updated their authoritative work to put ... Leer más

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  • How to Start a Business for Beginners: A Complete Guide to Building a Successful & Profitable Business

    A lot of people are afraid of failure. Although they know that they can gain financial independence from starting and growing a business, they don't want to try because they know some people who failed in their businesses. They fear that their fate will also happen to them. What they don't realize is that each person is unique. The experience of others may not necessarily be his experience also. ... Leer más

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