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  • Global Trade Strategies

    Interacting with Trade Institutions and Businesses

    This book willenable the reader to develop global strategies based on trade information and trade flows analysis.Developing global business strategies in today’s competitive and disruptive environment calls for greater interaction between the business sector and government. Among the instruments available today are various market analytic tools. These tools, coupled with new business models, not ... Leer más

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  • Competitive Advantage of Nations

    Creating and Sustaining Superior Performance

    Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action ... Leer más

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  • Harvard Business Review on Thriving in Emerging Markets

    Beat local companies at their game.If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Manage risk in unstable environments- Ward off political threats to your business- Customize your business ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • The Immigrant Exodus

    Why America Is Losing the Global Race to Capture Entrepreneurial Talent

    de Vivek Wadhwa ...
    A 2012 ECONOMIST BOOK OF THE YEARMany of the United States' most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions of dollars annually, employing millions of ... Leer más

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  • Global Marketing

    Practical Insights and International Analysis

    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets ... Leer más

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  • Make It In America, Updated Edition

    The Case for Re-Inventing the Economy

    The case for revolutionizing the U.S. economy, from a leading CEOAmerica used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that established the middle class. We manufactured our way to the top and became the undisputed economic leader of the world. But over the last several decades, ... Leer más

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  • The Comeback

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    de Gary Shapiro ...
    "Policies that will allow innovation to flourish. His recipe is a familiar one but not yet familiar enough to engage the preoccupied minds of warring political parties in Washington." — Alan Murray, The Wall Street JournalAmerica seems to be on a downward slide. Our government spends too much, our economy creates too little, and we aren't preparing our children to compete in a global marketplace. ... Leer más

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  • The Influence Game

    50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes

    Get what you want, every time!Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance ... Leer más

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  • CHINAMERICA: The Uneasy Partnership that Will Change the World

    de Handel Jones ...
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  • Digital Kenya

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    Series series Business and Management (R0)
    This book is open access under a CC BY 4.0 license.Presenting rigorous and original research, this volume offers key insights into the historical, cultural, social, economic and political forces at play in the creation of world-class ICT innovations in Kenya. Following the arrival of fiber-optic cables in 2009, Digital Kenya examines why the initial entrepreneurial spirit and digital revolution ... Leer más

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  • Leading Business Associations

    Making Successful Transitions

    de Richard Paton ...
    Leadership of Canada's business associations is about to undergo enormous change as the Boomers retire. Richard Paton tells us how to make a successful transition as president of a business association, and how to manage over the longer term. Drawing from interviews with twenty-six presidents covering 206 years of experience, his book provides insight into the key steps and requirements in the ... Leer más

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  • Corporate Diplomacy

    Building Reputations and Relationships with External Stakeholders

    Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global ... Leer más

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