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  • Marketing Tourist Destinations in Emerging Economies

    Towards Competitive and Sustainable Emerging Tourist Destinations

    Series series Business and Management (R0)
    While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging ... Leer más

    $152.09 USD

  • Positioning and Branding Tourism Destinations for Global Competitiveness

    Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content ... Leer más

    $175.49 USD

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    The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management ... Leer más

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  • Emerging Transformations in Tourism and Hospitality

    Edición de Anna Farmaki, Nikolaos Pappas ...
    Series series New Directions in Tourism Analysis
    This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international levels in a holistic manner.This book offers a multi-disciplinary and inter-disciplinary approach and examines emerging topics such as technology and disruptive economies as well as the Covid-19 pandemic ... Leer más

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  • Tourism and Entrepreneurship

    Edición de Jovo Ateljevic, Stephen Page ...
    Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach.This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent ... Leer más

    $106.99 USD

  • Destination Marketing Organisations

    de Steven Pike ...
    Series series Routledge Advances in Tourism
    Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between ... Leer más

    $224.99 USD

  • Tourism Management Dynamics

    As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques ... Leer más

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  • The Emerald Handbook of Destination Recovery in Tourism and Hospitality

    The Emerald Handbook of Destination Recovery in Tourism and Hospitality deals with three major objectives: exploration of the various ways to put the tourism industry on the path of recovery following global COVID-19 pandemic; to envisage strategies to make tourism more resilient; and to explore sustainability and its vital importance post-crisis. Core themes examined across the collected chapters ... Leer más

    $154.99 USD

  • Tourism Through Troubled Times

    Challenges and Opportunities of the Tourism Industry in 21st Century

    Series series Tourism Security-Safety and Post Conflict Destinations
    Tourism Through Troubled Times explores the unparalleled crisis within the current global tourism industry, which includes not only a wide range of risks that threaten economic activity but also a wider and deeper epistemological crisis.Divided into four sections covering risk perception, tourism in crisis, new forms of tourism and the future of tourism in a fractured world, this edited collection ... Leer más

    $91.09 USD

  • Tourism Destination Management in a Post-Pandemic Context

    Global Issues and Destination Management Solutions

    Series series Tourism Security-Safety and Post Conflict Destinations
    2020 has left an indelible mark on the history of travel and tourism worldwide leaving tourist destinations with long-term lessons to learn from the impacts of COVID-19. Tourism destinations are looking for new guidelines and original research that offer management solutions to deal with the damage wrought by the pandemic.Tourism Destination Management in a Post-Pandemic Context gives an enriching ... Leer más

    $91.09 USD

  • Resilient and Sustainable Destinations After Disaster

    Challenges and Strategies

    Series series Tourism Security-Safety and Post Conflict Destinations
    Global tourism has faced unprecedented challenges in previous years: the COVID-19 pandemic, environmental change and disaster, and financial difficulties have all contributed to rapid industry wide changes. Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging ... Leer más

    $94.29 USD

  • Iscontour 2022 Tourism Research Perspectives

    Proceedings of the International Student Conference in Tourism Research

    Edición de Christian Maurer ...
    The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place ... Leer más

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