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1 - 12 de 12 resultados para “muzaffer uysal”
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  • Current Issues and Development in Hospitality and Tourism Satisfaction

    de Muzaffer Uysal, John A Williams ...
    Stay ahead of your customers as their service expectations change!In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of ... Leer más

    $82.99 USD

  • Communication and Channel Systems in Tourism Marketing

    de Muzaffer Uysal, Daniel Fesenmaier ...
    What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism ... Leer más

    $49.99 USD

  • Recent Advances in Tourism Marketing Research

    de Muzaffer Uysal, Daniel Fesenmaier, Joseph O'Leary ...
    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting ... Leer más

    $36.99 USD

  • Theories and Models in Tourism and Hospitality Research

    Edición de Muzaffer Uysal, Dr Orhan Icoz, Dr Ibrahim Çetin, Dr Onur Icoz, Yigit Sebahattin Bozkurt ...
    Theories and models are crucial components of academic research, aiding the processes of formulating hypotheses, data collection and analysis, and interpretation, to name just a few. This comprehensive book unravels knowledge generation through theory and model exploration within the fields of tourism and hospitality. An introductory chapter aids the reader in unveiling the significance of ... Leer más

    $169.99 USD

  • Managing Quality of Life in Tourism and Hospitality

    Edición de Muzaffer Uysal, M. Joseph Sirgy, Professor Stefan Kruger ...
    Quality-of-life research in tourism and hospitality has gained much momentum in the past two decades. This line of research covers three main areas of focus: (i) the impacts of specific tourism and hospitality programmes on the overall quality of life of tourists/guests; (ii) the providers of goods and services; (iii) tourist communities, including the impact of different programmes and events on ... Leer más

    $49.99 USD

  • Handbook of Tourism and Quality-of-Life Research II

    Enhancing the Lives of Tourists, Residents of Host Communities and Service Providers

    Edición de Muzaffer Uysal, M. Joseph Sirgy ...
    Series series Social Sciences (R0)
    The second volume of this handbook develops on and extends the discussion in the successful first volume, published in 2012. This is a timely addition to the literature, drawing on the momentum that quality of life (QOL) research in tourism has gained in the 21st century and on the boom in the tourism industry itself. It focuses on four areas of growth in QOL research in the recent past: (1) ... Leer más

    $215.09 USD

  • Co - Creation in Tourist Experiences

    Edición de Nina Prebensen, Joseph Chen, Muzaffer Uysal ...
    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to ... Leer más

    $62.99 USD

  • Creating Experience Value in Tourism

    de Professor Levent Altinay, Lidia Andrades Caldito, Peter Björk, Prakash Chathoth, Tove I. Dahl, Frederic Dimanche, Tor Korneliussen, Vincent Magnini, Line Mathisen, Lena Mossberg, Bruce Prideaux, Haywantee Ramkissoon, M. Joseph Sirgy, Xiaojuan Yu, Dr Eric Chan, Dr Dong-Jin Lee, Dr Grace B Yu, Dr Monica Hanefors, Ann Heidi Hansen, Dr Robert Harrington, Dr Fevzi Okumus, Kay Roach, Professor Zvi Schwartz, Dr Gerardo R Ungson, Young-Sook Lee ...
    Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. ... Leer más

    $49.89 USD

  • Sustainable Island Tourism

    Competitiveness and Quality of Life

    de Louise Twining-Ward, Robertico Croes, Haywantee Ramkissoon, Jack Carlsen, Professor Kelly Bricker, Allan S Allan S, Elisa Elisa, Maria Maria, Gyumin Gyumin, Deborah Kerstetter, Dr Anna Farmaki, Professor Levent Altinay, Dr Muhammet Yasarata, Meghan Beardsley, Dr Marketa Kubickova, Mariyam Zulfa ...
    Series series CABI Series in Tourism Management Research
    Tourism continues to grow, and as the industry develops, it is important for researchers and practitioners to fully understand and examine issues such as sustainability, competiveness, and stakeholder quality of life in tourism centres around the world. Focusing on the unique perspective of island tourism destinations, this book outlines impacts on, and potential strategies for protecting, the ... Leer más

    $123.09 USD

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  • The Handbook of Managing and Marketing Tourism Experiences

    Edición de Marios Sotiriadis, Dogan Gursoy ...
    The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.It has the following specific objectives: first to analyse the main issues and ... Leer más

    $205.99 USD

  • Social Media in Travel, Tourism and Hospitality

    Theory, Practice and Cases

    de Evangelos Christou ...
    Series series New Directions in Tourism Analysis
    Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines ... Leer más

    $82.99 USD

  • Service Quality Management in Hospitality, Tourism, and Leisure

    de Connie Mok, Beverley Sparks, Jay Kadampully ...
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Leer más

    $101.99 USD