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  • Strategic and Innovative Pricing

    Price Models for a Digital Economy

    Series series Routledge Research in Strategic Management
    This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning ... Leer más

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    Performance Drivers

    A Practical Guide to Using the Balanced Scorecard

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    Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. Previously, many organizations had built their business objectives around financial targets and goals that bore little relation to a long-term strategic vision. Typically, this leaves a gap between the development of a company's ... Leer más

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