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Acceso ilimitado a eBooks

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Recibe 1 crédito cada mes para el audiolibro de tu elección

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Social Marketing to the Business Customer

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

de Paul Gillin, Eric Schwartzman ...

The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Leer más

$17.00 USD

Disponible también en: Audiolibro

The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this
... Leer más

Disponible también en: Audiolibro
The Joy of Geocaching

How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt

de Paul Gillin, Dana Gillin ...

Before it was a modern freeway, California’s State Highway 99 was “the main street of California,” a simple two-lane road that passed through the downtowns of every city between the Mexican border and the Oregon state line. Highway 99: The History of California’s Main Street turns back the clock to those days when a narrow ribbon of asphalt tied the state’s communities together, with classic ... Leer más

$12.99 USD

Before it was a modern freeway, California’s State Highway 99 was “the main street of California,” a simple two-lane road that passed through the downtowns of every city between the Mexican border and the Oregon state line. Highway 99: The History of California’s Main Street turns back the clock to those days when a narrow ribbon of asphalt tied the state’s communities together, with classic
... Leer más
The New Influencers

A Marketer's Guide to the New Social Media

de Paul Gillin ...

You loved your college major. You worked hard to earn your degree. And now your day job doesn’t fully use your education, engage your mind, or feed your soul. But there are still limitless opportunities to do intellectually serious work―work that will win you professional recognition, travel opportunities, and even publication in peer-reviewed journals. All you have to do is create your own ... Leer más

$12.99 USD

You loved your college major. You worked hard to earn your degree. And now your day job doesn’t fully use your education, engage your mind, or feed your soul. But there are still limitless opportunities to do intellectually serious work―work that will win you professional recognition, travel opportunities, and even publication in peer-reviewed journals. All you have to do is create your own
... Leer más
Secrets of Social Media Marketing

How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

de Paul Gillin ...

A Cross of Thorns challenges this mythologized history and presents the facts of the Spanish occupation of California, describing the dark and cruel reality of Mission life. Beginning in 1769, California Indians were enticed into the missions, where they and their descendents were imprisoned for 60 years of forced labor and daily beatings. The chilling depictions of colonial cruelty in A Cross of ... Leer más

$11.99 USD

A Cross of Thorns challenges this mythologized history and presents the facts of the Spanish occupation of California, describing the dark and cruel reality of Mission life. Beginning in 1769, California Indians were enticed into the missions, where they and their descendents were imprisoned for 60 years of forced labor and daily beatings. The chilling depictions of colonial cruelty in A Cross of
... Leer más
Audiolibro

Social Marketing to the Business Customer

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

de Paul Gillin, Eric Schwartzman ...

Narrado por John Allen Nelson ...

Completo

8 hora 22 minutos

The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul ... Leer más

$19.99 USD

Disponible también en: eBook

The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul
... Leer más

Disponible también en: eBook

Audiolibro

The End of Business as Usual

Rewire the Way You Work to Succeed in the Consumer Revolution

de Brian Solis ...

Narrado por Brian Solis, Sean Pratt ...

Completo

11 hora 8 minutos

It’s a new era of business and consumerism— and you play a role in defining itToday’s biggest trends—the mobile web, social media, real-time— have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.Its critical insights include:• Shared experiences ... Leer más

$34.99 USD

Disponible también en: eBook

It’s a new era of business and consumerism— and you play a role in defining itToday’s biggest trends—the mobile web, social media, real-time— have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.Its critical insights include:• Shared experiences
... Leer más

Disponible también en: eBook
Audiolibro

Disciplined Dreaming

A Proven System to Drive Breakthrough Creativity

de Josh Linkner ...

Narrado por Marc Cashman ...

Completo

6 hora 50 minutos

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in ... Leer más

$24.99 USD

Disponible también en: eBook

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in
... Leer más

Disponible también en: eBook
The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

de Kipp Bodnar, Jeffrey L. Cohen ...

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a ... Leer más

$15.00 USD

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a
... Leer más
Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

de Avinash Kaushik ...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Leer más

$25.00 USD

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and
... Leer más

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“paul gillin”

Social Marketing to the Business Customer

The Joy of Geocaching

The New Influencers

Secrets of Social Media Marketing

Social Marketing to the Business Customer

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The End of Business as Usual

Disciplined Dreaming

The B2B Social Media Book

Web Analytics 2.0

eReaders

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