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    Disruptive technologies are redefining the banking and financial services sector by transforming how institutions deliver services, manage risk and engage with customers. Advances in artificial intelligence, blockchain, cloud computing, the Internet of Things and data analytics are driving greater efficiency, transparency and innovation while introducing new challenges related to cybersecurity, ... Leer más

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  • Integrating SDGs and Educational Outcomes in Higher Education

    Integrating SDGs and Educational Outcomes in Higher Education explores the evolving role of higher education institutions (HEIs) in advancing the United Nations Sustainable Development Goals (SDGs) through teaching, research, institutional governance and community engagement. It examines how sustainability can be embedded across academic programmes, campus operations and strategic policies while ... Leer más

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  • Marketing Perspectives on Phygitalization

    The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon ... Leer más

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  • Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

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    Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of ... Leer más

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  • New Trends in Marketing and Consumer Science

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