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“rahmat hashim”

1 - 12 de 12 resultados para “rahmat hashim”
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  • Positioning and Branding Tourism Destinations for Global Competitiveness

    Edición de Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin ...
    Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content ... Leer más

    $175.49 USD

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  • Sustainable tourism management and monitoring. Destination, Business and Stakeholder Perspectives

    Destination, Business and Stakeholder Perspectives

    de Patrizia Modica ...
    This research considers how to balance core aspects of sustainable tourism using best practice management techniques. The research investigates the interplay of sustainable tourism, management, monitoring, destination life cycles, and stakeholder involvement, through a case study approach based on several international tourism destinations. NOTA DELL'EDITORE: la versione PDF di questo ebook è ... Leer más

    $25.99 USD

  • Handbook of Research on Global Hospitality and Tourism Management

    Edición de Angelo A. Camillo ...
    The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management ... Leer más

    $296.99 USD

    PEDIDO ANTICIPADO

  • Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

    Edición de Derinta Entas ...
    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book.Reinventing Hospitality, Travel, and Event for a Future DirectionThe tourism industry is an important sector in the world, particularly in terms of its ability to create jobs, generate income and contribute to people's well-being. While of its importance, the tourism industry is vulnerable to external disruptions. Historically, the tourism industry has been vulnerable ... Leer más

    Gratis

  • Emerging Transformations in Tourism and Hospitality

    Edición de Anna Farmaki, Nikolaos Pappas ...
    Series series New Directions in Tourism Analysis
    This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international levels in a holistic manner.This book offers a multi-disciplinary and inter-disciplinary approach and examines emerging topics such as technology and disruptive economies as well as the Covid-19 pandemic ... Leer más

    $62.99 USD

  • Sustainable Tourism: Breakthroughs in Research and Practice

    Edición de Information Resources Management Association ...
    Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and ... Leer más

    $296.99 USD

  • Tourism and Entrepreneurship

    Edición de Jovo Ateljevic, Stephen Page ...
    Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach.This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent ... Leer más

    $106.99 USD

  • Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations

    Edición de Mohinder Chand Dhiman ...
    The stability and wealth of a nation’s economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growth in recent years, creating more jobs and becoming a source of foreign exchange. Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations is a pivotal reference source for the latest scholarly research on the recent ... Leer más

    $175.49 USD

  • Tourism Microentrepreneurship

    Edición de Duarte B. Morais ...
    Series Libro 12 - Bridging Tourism Theory and Practice
    Tourism microentrepreneurship is defined as the process of launching a new, or adding value to an existing, enterprise with no more than five employees, providing tourism experiences, food, lodging or transportation, with the aim to support the owner’s livelihood and desired lifestyle.Volume 12 of Bridging Tourism Theory and Practice provides an overview of emerging scholarship and best practices ... Leer más

    $95.19 USD

  • Destination Marketing Organisations

    de Steven Pike ...
    Series series Routledge Advances in Tourism
    Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between ... Leer más

    $224.99 USD

  • Tourism Management Dynamics

    de Dimitrios Buhalis, Carlos Costa ...
    As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques ... Leer más

    $224.99 USD

  • Managing and Marketing Tourist Destinations

    Strategies to Gain a Competitive Edge

    de Metin Kozak, Seyhmus Baloglu ...
    Series series Routledge Advances in Tourism
    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and ... Leer más

    $73.99 USD