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“rajeev batra”

1 - 12 de 12 resultados para “rajeev batra”
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  • The Unburdened Mind

    Psychology Beyond the Self for Inner Calm and Happiness

    de Rajeev Batra ...
    The Unburdened Mind explores a new approach to life by examining the psychology of a mind beyond the self: where inner calm is natural and joy is spontaneous. Drawing on neuroscience, psychology, and ancient wisdom, it offers a rational alternative to conventional self-help.Step out of the constant “me,” return to the now, and discover happiness that does not depend on circumstances. You will find ... Leer más

    $12.99 USD

  • Brand Management

    Building and Managing Strong Brands

    de Rajeev Batra ...
    **Rajeev Batra is the recipient of the 2025-2026 Americal Marketing Association (AMA) Branding Special Interest Group (SIG) Lifetime Contribution AwardBrand Management: Building and Managing Strong Brands** offers a clear, step-by-step playbook for building and sustaining strong brands in today’s dynamic marketplace and features over 50 case studies. Drawing from more than three decades of ... Leer más

    $100.79 USD

  • The Psychology of Design

    Creating Consumer Appeal

    Edición de Rajeev Batra, Colleen Seifert, Diann Brei ...
    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, ... Leer más

    $84.99 USD

  • Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    The Obesity Challenge

    de Rajeev Batra, Victor J. Strecher, Punam Anand Keller ...
    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. ... Leer más

    $65.99 USD

  • Persuasive Imagery

    A Consumer Response Perspective

    Edición de Linda M. Scott, Rajeev Batra ...
    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and ... Leer más

    $73.99 USD

  • The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    de Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer ...
    Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nationsWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global ... Leer más

    $27.29 USD

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  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    de Álvaro Rojo Duran ...
    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Leer más

    Gratis

  • Essential Wholeness

    Integral Psychotherapy, Spiritual Awakening, and the Enneagram

    de Eric Lyleson ...
    Offering a unique perspective on the Enneagram, Essential Wholeness describes the how human beings grow and evolve from biological, psychological, cultural, mythological and spiritual perspectives. It reveals the underlying patterns that inform these diverse disciplines and provides therapists, coaches and self-helpers an effective guide for therapeutic change and spiritual awakening.Advance ... Leer más

    $3.99 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    de Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Leer más

    $118.89 USD

  • The Heart of Nonviolent Communication

    25 Keys to Shift From Separation to Connection

    de Kristin K. Collier, Stephanie Bachmann Mattei ...
    Do you want to learn how to express yourself honestly and compassionately? How to live in choice rather than submit or rebel? These are two of the key distinctions that Marshall B. Rosenberg, the creator of Nonviolent Communication, developed and taught as ways to reveal the consciousness behind his visionary practice. This book invites you into a systematic exploration of these key distinctions. ... Leer más

    $19.99 USD o gratis con Kobo Plus

  • Hard to Be Human

    Overcoming Our Five Cognitive Design Flaws

    de Ted Cadsby ...
    Powerful strategies to combat the design flaws of the human brain that make life in the twenty-first century unreasonably difficult.If other animals could study us the way we study them, they would be puzzled by our unique ability to inflict misery on ourselves. We expend a lot of energy replaying past anguish, anticipating future distress, and stewing in self-righteous anger. Other animals would ... Leer más

    $8.69 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Strategic Designer

    Tools & Techniques for Managing the Design Process

    de David Holston ...
    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Leer más

    $2.99 USD