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1 - 12 de 12 resultados para “robert g picard”
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  • Media and Communications Policy Making

    Processes, Dynamics and International Variations

    de Robert G. Picard ...
    Series series Literature, Cultural and Media Studies (R0)
    This textbook focuses on how media and communications policy is made and what influences its design. It explores the structures and processes in which policymaking takes place worldwide, the factors that determine its forms, influence its elements, and affect its outcomes. It explores how to analyze policy proposals, evaluate policy, and use policy studies approaches to examine policy and ... Leer más

    $49.99 USD

  • The Internet and the Mass Media

    Edición de Ruth Towse, Lucy Küng, Robert G. Picard ...
    "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration."- Heinz-Werner Nienstedt, President, European Media Management Education Association"This excellent book will be of great use to researchers, ... Leer más

    $94.49 USD

  • The Kidnapping of Journalists

    Reporting from High-Risk Conflict Zones

    de Robert G. Picard, Hannah Storm ...
    The vulnerability of journalists to kidnappings was starkly illustrated by the killing of James Foley and Steven Sotloff by Islamic militants in 2014. Their murder underscored the risks taken by journalists and news organisations trying to cover developments in dangerous regions of the world and has forced news enterprises to more clearly prepare for and confront issues of safety. This book ... Leer más

    $19.99 USD

  • The Euro Crisis in the Media

    Journalistic Coverage of Economic Crisis and European Institutions

    Edición de Robert G. Picard ...
    Series series Reuters Institute for the Study of Journalism
    The Euro Crisis produced the most significant challenge to European integration in 60 years testing the structures and powers of the European Union and the Eurozone and threatening the common currency. This book explores how the financial and political crisis was portrayed in the European press and the implications of that coverage on public understanding of the developments, their causes, ... Leer más

    $30.99 USD

  • Policy and Marketing Strategies for Digital Media

    Edición de Yu-li Liu, Robert G. Picard ...
    Series series Routledge Studies in New Media and Cyberculture
    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, ... Leer más

    $73.99 USD

  • Digital Terrestrial Television in Europe

    Edición de Allan Brown, Robert G. Picard ...
    Digital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. The timetable for this transition is uncertain and different projections have been made for virtually every country in the world. This book gives the exhaustive details of the issues of this changeover in Europe and elsewhere. The details are placed ... Leer más

    $77.99 USD

  • Media Product Portfolios

    Issues in Management of Multiple Products and Services

    Edición de Robert G. Picard ...
    Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and ... Leer más

    $70.99 USD

  • Media Firms

    Structures, Operations, and Performance

    Edición de Robert G. Picard ...
    Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, ... Leer más

    $72.99 USD

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  • Platform Capitalism

    de Nick Srnicek ...
    Series series Theory Redux
    What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the ... Leer más

    $10.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Virtual Competition

    The Promise and Perils of the Algorithm-Driven Economy

    de Ariel Ezrachi, Maurice E. Stucke ...
    “A fascinating book about how platform internet companies (Amazon, Facebook, and so on) are changing the norms of economic competition.”—Fast CompanyShoppers with a bargain-hunting impulse and internet access can find a universe of products at their fingertips. But is there a dark side to internet commerce? This thought-provoking exposé invites us to explore how sophisticated algorithms and data ... Leer más

    $18.99 USD

  • Global Logistics: New Directions In Supply Chain Management

    de Donald Waters ...
    Now integral to the long-term plans of nearly all businesses, the field of logistics is evolving remarkably fast, encompassing communications, IT and sustainability. With contributions from a range of logistics specialists, this widely adopted text has been newly revised to represent the current trends, best practices and latest thinking in global logistics, including up-to-date analysis of China ... Leer más

    $36.99 USD

  • International Project Management

    de Kathrin Koster ...
    With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential.International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management.Key features include:- ... Leer más

    $104.39 USD