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1 - 12 de 12 resultados para “s saviolo”
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  • Lifestyle Brands

    A Guide to Aspirational Marketing

    de S. Saviolo, A. Marazza ...
    Series series Business and Management (R0)
    What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. ... Leer más

    $53.99 USD

  • The Branded Supply Chain

    A New Perspective in Sustainable Branding

    Edición de Stefania Saviolo, Gian Mario Borney ...
    Discover how to merge branding and supply chain for sustainable success.In today's evolving business landscape, brands are more than cultural symbols; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion, ... Leer más

    $24.99 USD o gratis con Kobo Plus

  • Signature Experience

    Art and Science of Customer Engagement for Fashion&Luxury Companies

    Edición de Stefania Saviolo ...
    Craft a Signature Customer Experience in the Fashion and Luxury IndustriesHow can fashion and luxury brands create lasting customer connections? This book provides the answers, arguing that firms should craft the customer experience with the same care as their products, injecting creativity into every touch-point. It explores how to design unique, memorable experiences that resonate with customers ... Leer más

    $19.95 USD o gratis con Kobo Plus

  • Connected Signature Experience

    A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

    de Stefania Saviolo, Marco Di Dio Roccazzella ...
    Transform fragmented journeys into a signature competitive edge— connect people, data, and technology for customer and employee experiences that truly resonate. In a world where customer touchpoints multiply and organizational silos threaten coherence, this textbook charts a new course for customer and employee engagement. The Connected Signature Experience Framework draws on the iceberg metaphor ... Leer más

    $25.95 USD o gratis con Kobo Plus

  • Connected Signature Experience

    A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

    de Stefania Saviolo, Marco Di Dio Roccazzella ...
    In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates. Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, ... Leer más

    $25.99 USD

  • The Power of Connection

    The New Brand Strategy for Fashion, Beauty and Lifestyle Companies

    de Stefania Saviolo ...
    How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ... Leer más

    $19.95 USD o gratis con Kobo Plus

  • The Power of Connection

    The new Brand Strategy for Fashion, Beauty and Lifestyle Companies

    de Stefania Saviolo ...
    How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ... Leer más

    $24.99 USD

  • Augmented Signature Experience

    Umanità, dati e tecnologie per ingaggiare il cliente

    de Stefania Saviolo, Marco Di Dio Roccazzella ...
    La «signature experience», che è l’approccio unico che ogni azienda dovrebbe avere rispetto al tema dell’esperienza del cliente, diventa augmented. Le transizioni demografiche, sociali, professionali, tecnologiche e normative in atto definiscono uno scenario economico e competitivo aumentato, cioè sempre più ibrido e accelerato, come risultato di forze contrastanti per muoversi tra le quali, oggi ... Leer más

    $29.99 USD

  • Branded Supply Chain

    A New Perspective in Sustainable Branding

    de Stefania Saviolo, Gianmario Borney ...
    The topic of this book is new and innovative, as it merges two different and usually separated domains – the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, infl uencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of ... Leer más

    $23.99 USD

  • Contactless Signature Experience

    Il futuro della relazione con il cliente tra fisico e virtuale

    de Stefania Saviolo ...
    Non il prodotto, non il servizio e neanche la marca o il punto vendita ma la customer experience come insieme di tutti gli elementi citati è sempre di più al centro delle strategie aziendali in ogni settore. Il libro sviluppa il tema della Signature Experience (l’approccio unico e personalizzato che ogni azienda dovrebbe avere rispetto al disegno di tutti i punti di contatto con il cliente, fisici ... Leer más

    $27.99 USD

  • Signature Experience

    Art and science of customer engagement for fashion and luxury companies

    de Stefania Saviolo ...
    How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature ... Leer más

    $18.99 USD

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  • Redefining Retail

    10 Guiding Principles for a Post-Digital World

    de Philip Kotler, Giuseppe Stigliano ...
    Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro