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  • How to Talk to Customers

    Create a Great Impression Every Time with MAGIC

    Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone ... Leer más

    $12.99 USD o gratis con Kobo Plus

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  • Go-Givers Sell More

    With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.Now Burg and Mann ... Leer más

    $10.99 USD

  • How to Become a Rainmaker

    The Rules for Getting and Keeping Customers and Clients

    Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there.Now Updated and with New Success Tips!Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox ... Leer más

    $12.99 USD

  • Perfect Phrases for Customer Service, Second Edition

    de Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Leer más

    $12.99 USD

  • Delivering Knock Your Socks Off Service

    What is quality customer service, and how do you consistently deliver it for your customers? Discover the answers in this go-to guide for helping business professionals deliver outstanding customer service that keeps customers coming back.In this trusted customer service classic, the renowned business training and consulting services practice Performance Research Associates, Inc. lays bare the ... Leer más

    $12.99 USD

  • Branded Customer Service

    The New Competitive Edge

    Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with ... Leer más

    $16.99 USD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Leer más

    $23.39 USD

  • Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

    de Ernan Roman ...
    Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales."When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our ... Leer más

    $25.99 USD

  • The "How To" of Customer Service

    This book covers the essentials of customer serviceChapter one: The importance of customersChapter two: The effect of good and bad customer serviceChapter three - Customer satisfaction and loyaltyChapter four - Attitudes and skills for good customer serviceChapter five - Add on selling (up-selling) can be good customer serviceChapter six - Engaging with customersChapter seven - Dealing with ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • On Purpose

    Delivering a Branded Customer Experience People Love

    Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional ... Leer más

    $28.99 USD

  • Satisfaction

    How Every Great Company Listens to the Voice of the Customer

    For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to its customers. Now, at last, the company has created the definitive book on how to boost profits by ... Leer más

    $4.99 USD

  • Be Your Customer's Hero

    Real-World Tips and Techniques for the Service Front Lines

    de Adam Toporek ...
    On the front lines of customer service, every day presents new and unexpected challenges—and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help.Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you ... Leer más

    $9.99 USD o gratis con Kobo Plus