Consumer Behaviour in Marketing & Sales & Business & Finance eBooks

A Human's Guide to Machine Intelligence

How Algorithms Are Shaping Our Lives and How We Can Stay in Control

by Kartik Hosanagar ...

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... Read more

Was $7.99 USD Now $1.99 USD

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us,
... Read more
The Data Detective

Ten Easy Rules to Make Sense of Statistics

by Tim Harford ...

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

$1.99 USD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Read more
Emotional Design

Why We Love (or Hate) Everyday Things

by Don Norman ...

Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... Read more

Was $14.99 USD Now $1.99 USD

Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his
... Read more
Crap

A History of Cheap Stuff in America

by Wendy A. Woloson ...

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't ... Read more

$15.19 USD or Free with Kobo Plus

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

$20.99 USD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
Hype

How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We're Following

by Gabrielle Bluestone ...

"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, ***New York Times-***bestselling author of How to Murder Your LifeFrom former Vice journalist and executive producer of hit Netflix documentary Fyre co... ... Read more

Was $4.99 USD Now $0.99 USD

"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, ***New York Times-***bestselling author of How to Murder Your LifeFrom former Vice journalist and executive producer of hit Netflix documentary Fyre co...
... Read more
The Dumb Money

The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

by Ben Mezrich ...

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit ... Read more

$11.99 USD

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit
... Read more
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

Was $15.99 USD Now $13.99 USD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Read more
The Consumer Insights Handbook

Unlocking Audience Research Methods

by Danielle Sarver Coombs ...

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic ... Read more

$55.09 USD

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic
... Read more
The Unbanking Of America

How the New Middle Class Survives

by Lisa Servon ...

“[A] startling and absorbing exposé . . . Required reading for fans of muckraking authors like Barbara Ehrenreich.”—Publishers Weekly, starred review“Exceptional . . . thorough, and even gut-wrenching. A significant contribution.”—American ProspectWhy Americans are fleeing our broken banking system in growing numbers, and how alternatives are rushing in to do what banks once didWhat do an ... Read more

$9.99 USD

“[A] startling and absorbing exposé . . . Required reading for fans of muckraking authors like Barbara Ehrenreich.”—Publishers Weekly, starred review“Exceptional . . . thorough, and even gut-wrenching. A significant contribution.”—American ProspectWhy Americans are fleeing our broken banking system in growing numbers, and how alternatives are rushing in to do what banks once didWhat do an
... Read more
The High Price of Materialism

by Tim Kasser ...

A psychologist explores how materialism and consumerism undermine our quality of life—and offers ideas for how we can change.In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown that once we have sufficient food, shelter, and ... Read more

$18.99 USD

A psychologist explores how materialism and consumerism undermine our quality of life—and offers ideas for how we can change.In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown that once we have sufficient food, shelter, and
... Read more
Wanting

The Power of Mimetic Desire in Everyday Life

by Luke Burgis ...

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a ... Read more

$11.99 USD

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a
... Read more
Phone Genius

The Art of Non-visual Communication

by Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Read more

$12.08 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Read more
Consumed

How We Buy Class in Modern Britain

by Harry Wallop ...

‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this ... Read more

$0.99 USD

‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this
... Read more
Your Score

An Insider's Secrets to Understanding, Controlling, and Protecting Your Credit Score

by Anthony Davenport ...

An insider’s look at what every consumer needs to know about their credit score—and most importantly, how to fix it.A healthy credit score is essential for a healthy financial life. But the precise mechanisms used to determine our credit scores are shrouded in mystery. Consumers aren’t usually told how their score is being used by all kinds of companies and banks to dictate financial terms that ... Read more

$13.99 USD

An insider’s look at what every consumer needs to know about their credit score—and most importantly, how to fix it.A healthy credit score is essential for a healthy financial life. But the precise mechanisms used to determine our credit scores are shrouded in mystery. Consumers aren’t usually told how their score is being used by all kinds of companies and banks to dictate financial terms that
... Read more
All You Can Pay

How Companies Use Our Data to Empty Our Wallets

by Anna Bernasek, D.T. Mongan ...

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna ... Read more

$13.99 USD

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna
... Read more
Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

by Jeff Fromm, Christie Garton ...

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Read more

$7.99 USD

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now,
... Read more
American Bulk

Essays on Excess

by Emily Mester ...

**A Kirkus Reviews Best Book of 2024Raised with hoarding and compulsive shopping, Emily Mester is caught in between. What happens when consumption begins to consume you back?**In a series of deeply personal essays, Mester explores how the things we buy, eat, amass, and discard become an intimate part of our lives. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to ... Read more

$12.99 USD

**A Kirkus Reviews Best Book of 2024Raised with hoarding and compulsive shopping, Emily Mester is caught in between. What happens when consumption begins to consume you back?**In a series of deeply personal essays, Mester explores how the things we buy, eat, amass, and discard become an intimate part of our lives. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to
... Read more
Business Ethics for Better Behavior

by Jason Brennan, William English, John Hasnas, Peter Jaworski ...

A clear and concise roadmap for ethical business behavior using commonsense moral principles Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong?; Why do normal, decent businesspeople of good will sometimes do the wrong thing?; and How can we use the answer to these questions to ... Read more

$28.49 USD

A clear and concise roadmap for ethical business behavior using commonsense moral principles Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong?; Why do normal, decent businesspeople of good will sometimes do the wrong thing?; and How can we use the answer to these questions to
... Read more
Things Worth Keeping

The Value of Attachment in a Disposable World

by Christine Harold ...

A timely examination of the attachments we form to objects and how they might be used to reduce wasteRampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations looking to sell us more stuff. In Things Worth Keeping, Christine Harold investigates the attachments we form to the objects ... Read more

$17.99 USD

A timely examination of the attachments we form to objects and how they might be used to reduce wasteRampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations looking to sell us more stuff. In Things Worth Keeping, Christine Harold investigates the attachments we form to the objects
... Read more
Social Limits to Growth

by Fred Hirsch ...

Series series Routledge Classics
Fred Hirsch's Social Limits Growth is one of the sleeper hits of economics. Its brilliant and acute insights, informed by Hirsch’s experience as a journalist at The Economist before turning to academia, have become ever more relevant as liberal capitalism confronts challenges from austerity to the global race for scarce resources.Hirsch makes the case for what he calls "positional goods", which ... Read more

$31.99 USD

Fred Hirsch's Social Limits Growth is one of the sleeper hits of economics. Its brilliant and acute insights, informed by Hirsch’s experience as a journalist at The Economist before turning to academia, have become ever more relevant as liberal capitalism confronts challenges from austerity to the global race for scarce resources.Hirsch makes the case for what he calls "positional goods", which
... Read more
Brand Storytelling

Put Customers at the Heart of Your Brand Story

by Miri Rodriguez ...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding... ... Read more

$31.49 USD

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding...
... Read more
The Indispensable Milton Friedman

Essays on Politics and Economics

Edited by Lanny Ebenstein ...

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The ... Read more

$9.99 USD

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The
... Read more
Randomistas

How Radical Researchers Are Changing Our World

by Andrew Leigh ...

A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped life as we know itExperiments have consistently been used in the hard sciences, but in recent decades social scientists have adopted the practice. Randomized trials have been used to design policies to increase educational attainment, lower crime rates, elevate employment rates, and ... Read more

$12.99 USD or Free with Kobo Plus

A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped life as we know itExperiments have consistently been used in the hard sciences, but in recent decades social scientists have adopted the practice. Randomized trials have been used to design policies to increase educational attainment, lower crime rates, elevate employment rates, and
... Read more

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