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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $25.99 USD

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $45.99 USD

  • Audiolibro

    Easy Money

    Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

    de Ben McKenzie, Jacob Silverman ...
    Narrado por Ben McKenzie ...

    Completo

    10 hora 33 minutos

    A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Audiolibro

    Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    de Joey Coleman ...
    Narrado por Joey Coleman ...

    Completo

    9 hora 28 minutos

    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Leer más

    $20.00 USD

  • Audiolibro

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    de James Surowiecki ...
    Narrado por Erik Singer ...

    Abreviado

    5 hora 53 minutos

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

    $12.95 USD

  • Audiolibro

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    de Fred Reichheld ...
    Narrado por Walter Dixon ...

    Completo

    8 hora 37 minutos

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Leer más

    $19.99 USD

  • Audiolibro

    Richistan

    A Journey Through the American Wealth Boom and the Lives of the New Rich

    de Robert Frank ...
    Narrado por Dick Hill ...

    Completo

    7 hora 33 minutos

    Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan tells the real story of a new gilded age. The recent explosion of wealth has created a new breed of multimillionaires. Ed Bazinet, for example, who turned miniature ceramic villages into a $250 million fortune. Or Tim Blixseth, who became a billionaire by trading remote stretches of ... Leer más

    $16.99 USD

  • Audiolibro

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Narrado por Jay Baer ...

    Completo

    5 hora 36 minutos

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Leer más

    $27.99 USD

  • Audiolibro

    Think Big

    Take Small Steps and Build the Future You Want

    de Grace Lordan ...
    Narrado por Grace Lordan ...

    Completo

    7 hora 35 minutos

    Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Leer más

    $17.99 USD

  • Audiolibro

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

    de Steve Dey ...
    Narrado por Russell Newton ...

    Completo

    6 hora 37 minutos

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Audiolibro

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    de Malcolm Gladwell ...
    Narrado por Edson Matus ...

    Completo

    9 hora 6 minutos

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Leer más

    $16.99 USD

  • Audiolibro

    Blindsight

    The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    de Matt Johnson PhD, Prince Ghuman ...
    Narrado por Roger Wayne ...

    Completo

    9 hora

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Leer más

    $19.95 USD o gratis con Kobo Plus

  • Audiolibro

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    de Christopher Kingler ...
    Narrado por Russell Newton ...

    Completo

    3 hora 3 minutos

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Audiolibro

    Too Much Information

    Understanding What You Don’t Want to Know

    de Cass R. Sunstein ...
    Narrado por Tristan Morris ...

    Completo

    6 hora 1 minutos

    The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Leer más

    $15.99 USD

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.99 USD

  • Audiolibro

    The Consuming Instinct

    What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

    de Gad Saad ...
    Narrado por Matthew Josdal ...

    Completo

    11 hora 21 minutos

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more ... Leer más

    $19.99 USD

  • Audiolibro

    Your Shopping Superpower

    Follow Your Values and Better Your World One Purchase at a Time

    de Diane Osgood, PhD ...
    Narrado por Andrea Gallo ...

    Completo

    8 hora 2 minutos

    Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Frictionless Organization

    Deliver Great Customer Experiences with Less Effort

    de David Jaffe, Bill Price ...
    Narrado por Caroline Miller ...

    Completo

    8 hora 8 minutos

    Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.Many organizations focus so intently on improving the way customers interact with them that they don't ask the more fundamental question of whether the interactions are needed in the first place. ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    Mindmasters (Gary Tiedmann narration)

    The Data-Driven Science of Predicting and Changing Human Behavior

    de Sandra Matz ...
    Narrado por Gary Tiedemann ...

    Completo

    6 hora 37 minutos

    As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    American Bulk

    Essays on Excess

    de Emily Mester ...
    Narrado por Chloe Cannon ...

    Completo

    7 hora 38 minutos

    What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses?Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and ... Leer más

    $20.99 USD o gratis con Kobo Plus

  • Audiolibro

    Buyer Aware

    Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

    de Marta L. Tellado ...
    Narrado por Molly Parker Myers ...

    Completo

    9 hora 13 minutos

    In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... Leer más

    $27.99 USD

  • Audiolibro

    Hidden YES, The

    Decoding Consumer Psychology to Boost Sales in Finance and Insurance

    de Matt Sucha ...
    Narrado por Tim Morgan ...

    Completo

    5 hora 54 minutos

    Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • Audiolibro

    La maldición del ganador

    Anomalías de la psicología económica: pasado y presente

    de Richard H. Thaler, Alex O. Imas ...
    Narrado por Mario (Voz de IA), José (Voz de IA) ...
    Series series Deusto

    Completo

    10 hora 56 minutos

    Cómo evitar que el ego y la competencia nos hagan pagar de másHace más de treinta años, Richard Thaler introdujo a los lectores en la psicología económica con su influyente sección periodística «Anomalies», escrita con colaboradores como Daniel Kahneman y Amos Tversky. Aquellos artículos provocadores cuestionaban una idea fundamental de la economía —que las personas son optimizadoras racionales y ... Leer más

    $14.99 USD

  • Audiolibro

    Your Best Health Care Now

    Get Doctor Discounts, Save With Better Health Insurance, Find Affordable Prescriptions

    de Frank Lalli ...
    Narrado por Tom Zingarelli ...

    Completo

    8 hora 33 minutos

    Frank Lalli, the former editor of Money and George magazines, has devoted his career to getting to the bottom of a good story. When he was diagnosed with Multiple Myeloma, a rare but potentially deadly blood cancer, he put his reporter's instincts to work and got the wonder drug he needed at an affordable price—thousands of dollars less than he was told he would have to spend. Amazed by the ... Leer más

    $17.99 USD