Toma de decisiones y solución de problemas en Gestión y liderazgo & Negocios y finanzas eBooks

How to Kill a Unicorn

How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

de Mark Payne ...

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a ... Leer más

$4.99 USD

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a
... Leer más
Business Acumen for Strategic Communicators

A Primer

de Matthew W. Ragas, Ron Culp ...

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and ... Leer más

$36.99 USD

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and
... Leer más
The Eye Test

A Case for Human Creativity in the Age of Analytics

de Chris Jones ...

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking.THE EYE TEST is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element—for what smart, practiced, devoted people ... Leer más

$16.99 USD

In a world increasingly ruled by numbers and algorithms, award-winning journalist Chris Jones makes a compelling case for a more personal approach to analytical thinking.THE EYE TEST is a necessary course correction, a call for a more balanced, personal approach to problem-solving. Award-winning journalist Chris Jones makes the case for the human element—for what smart, practiced, devoted people
... Leer más
Think Twice

Harnessing the Power of Counterintuition

de Michael J. Mauboussin ...

No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve.So why is it so hard to make sound decisions? In Think Twice, now in ... Leer más

$20.99 USD o gratis con Kobo Plus

No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve.So why is it so hard to make sound decisions? In Think Twice, now in
... Leer más
Management Consultant, The

Mastering the Art of Consultancy

de Richard Newton ...

Series series Financial Times Series
The secret of being a successful management consultant is to focus on the genuine needs of the client and provide the best service to achieve and sustain results.The Management Consultant is your essential guide for both newcomers and practicing consultants to develop the skills that will help you understand your client’s needs, identify gaps in knowledge and deliver real value to all parts of ... Leer más

$20.99 USD

The secret of being a successful management consultant is to focus on the genuine needs of the client and provide the best service to achieve and sustain results.The Management Consultant is your essential guide for both newcomers and practicing consultants to develop the skills that will help you understand your client’s needs, identify gaps in knowledge and deliver real value to all parts of
... Leer más
The Sustainable MBA

A Business Guide to Sustainability

de Giselle Weybrecht ...

Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from ... Leer más

$33.00 USD

Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from
... Leer más
Estrategias para el Uso de un CRM

de Antonio Valle Cali ...

A lo largo de este libro se tratará de poner de manifiesto la importancia del CRM para una compañía, independientemente del tamaño de la misma. Para ello se tratarán diferentes aspectos para su implantación, tanto a nivel de cultura empresarial como de desarrollo de aplicaciones.Utilizando comparativas entre empresas de diferentes sectores se irá desgranando la importancia y las dificultades a las ... Leer más

$4.95 USD o gratis con Kobo Plus

A lo largo de este libro se tratará de poner de manifiesto la importancia del CRM para una compañía, independientemente del tamaño de la misma. Para ello se tratarán diferentes aspectos para su implantación, tanto a nivel de cultura empresarial como de desarrollo de aplicaciones.Utilizando comparativas entre empresas de diferentes sectores se irá desgranando la importancia y las dificultades a las
... Leer más
Economics in Two Lessons

Why Markets Work So Well, and Why They Can Fail So Badly

de John Quiggin ...

A masterful introduction to the key ideas behind the successes—and failures—of free-market economicsSince 1946, Henry Hazlitt’s bestselling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, ... Leer más

$19.49 USD

A masterful introduction to the key ideas behind the successes—and failures—of free-market economicsSince 1946, Henry Hazlitt’s bestselling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well,
... Leer más
HBR Guide to Making Better Decisions

de Harvard Business Review ...

Series series HBR Guide
Learn how to make better; faster decisions.You make decisions every day--from prioritizing your to-do list to choosing which long-term innovation projects to pursue. But most decisions don't have a clear-cut answer, and assessing the alternatives and the risks involved can be overwhelming.You need a smarter approach to making the best choice possible. The HBR Guide to Making Better Decisions ... Leer más

$15.19 USD o gratis con Kobo Plus

Learn how to make better; faster decisions.You make decisions every day--from prioritizing your to-do list to choosing which long-term innovation projects to pursue. But most decisions don't have a clear-cut answer, and assessing the alternatives and the risks involved can be overwhelming.You need a smarter approach to making the best choice possible. The HBR Guide to Making Better Decisions
... Leer más
Unleash Your Primal Brain

Demystifying how we think and why we act

de Tim Ash ...

Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The ... Leer más

$9.99 USD o gratis con Kobo Plus

Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The
... Leer más
Warfighting

de A.M. Gray ...

Warfighting is an authentic American philosophy of action that will thrill the millions of fans of SunTzu's The Art of War and Musashi's The Book of Five Rings. This modern classic of strategy and philosophy is the quintessential guide to prevailing in competitive situations, be it war, work, play, or daily living.Sometimes life is war and sometimes business is war and sometimes you need to call ... Leer más

$7.99 USD

Warfighting is an authentic American philosophy of action that will thrill the millions of fans of SunTzu's The Art of War and Musashi's The Book of Five Rings. This modern classic of strategy and philosophy is the quintessential guide to prevailing in competitive situations, be it war, work, play, or daily living.Sometimes life is war and sometimes business is war and sometimes you need to call
... Leer más
Internal Auditing in Plain English

A Simple Guide to Super Effective ISO Audits

de Craig Cochran ...

A successful internal audit program is essential to the success of any management system. A successful internal audit program also requires successful auditors. Auditing isn’t taught in school and doesn’t always come easily to those just starting out. Fortunately, bestselling author Craig Cochran has distilled down the essential elements of a successful internal audit program into plain English ... Leer más

$34.95 USD

A successful internal audit program is essential to the success of any management system. A successful internal audit program also requires successful auditors. Auditing isn’t taught in school and doesn’t always come easily to those just starting out. Fortunately, bestselling author Craig Cochran has distilled down the essential elements of a successful internal audit program into plain English
... Leer más
Porter's Five Forces

Understand competitive forces and stay ahead of the competition

de 50minutes ...

Series Libro 1 - Management & Marketing
Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five forces that affect profitability and analyze each force in depth in relation to your company• Analyze the intensity of ... Leer más

$9.99 USD o gratis con Kobo Plus

Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five forces that affect profitability and analyze each force in depth in relation to your company• Analyze the intensity of
... Leer más
HBR's 10 Must Reads for New Managers Collection

de Harvard Business Review, Michael D. Watkins, Peter F. Drucker, W. Chan Kim, Renee Mauborgne ...

Series series HBR's 10 Must Read
Learn to lead others, while managing yourself.Becoming a manager for the first time means mastering a new set of business and personal skills. HBR's 10 Must Reads for New Managers Collection offers the ideas and strategies to help get you there. Included in this set are HBR's 10 Must Reads for New Managers, HBR's 10 Must Reads on Managing People, HBR's 10 Must Reads on Managing Yourself, and HBR's ... Leer más

$68.99 USD o gratis con Kobo Plus

Learn to lead others, while managing yourself.Becoming a manager for the first time means mastering a new set of business and personal skills. HBR's 10 Must Reads for New Managers Collection offers the ideas and strategies to help get you there. Included in this set are HBR's 10 Must Reads for New Managers, HBR's 10 Must Reads on Managing People, HBR's 10 Must Reads on Managing Yourself, and HBR's
... Leer más
Game Theory: A Simple Introduction

Simple Introductions, #1

de K.H. Erickson ...

Series Libro 1 - Simple Introductions
Game Theory: A Simple Introduction offers an accessible and enjoyable guide to the basic principles and extensive applications of game theory.Understand a game matrix, the prisoners' dilemma, dominant and mixed strategies, zero-sum games, Pareto efficiency, the Nash equilibrium, and the power of asymmetric information.Calculate payoffs and outcomes in games involving characters such as Jack and ... Leer más

$7.99 USD o gratis con Kobo Plus

Game Theory: A Simple Introduction offers an accessible and enjoyable guide to the basic principles and extensive applications of game theory.Understand a game matrix, the prisoners' dilemma, dominant and mixed strategies, zero-sum games, Pareto efficiency, the Nash equilibrium, and the power of asymmetric information.Calculate payoffs and outcomes in games involving characters such as Jack and
... Leer más
Picture Your Business Strategy: Transform Decisions with the Power of Visuals

de Christine Chopyak ...

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDSScientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with ... Leer más

$27.39 USD

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDSScientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with
... Leer más
Silva Ultramind Systems ESP for Business Success

Use Intuition to: Solve Problems, Create Solutions, Earn More Money

de Jose Silva Jr., Katherine Sandusky, Ed Bernd Jr. ...

Whether you are a business executive or a home worker, an entrepreneur or freelancer, Jose Silva's UltraMind Systems ESP for Business Success gives you the winning mindset you need to succeed.*Oprah Winfrey said: "The more we can tune in to our intuition, the better off we are."* Steve Jobs called it "more powerful than intellect."* Albert Einstein said it is "the sacred gift."Your knowledge, mind ... Leer más

$9.99 USD o gratis con Kobo Plus

Whether you are a business executive or a home worker, an entrepreneur or freelancer, Jose Silva's UltraMind Systems ESP for Business Success gives you the winning mindset you need to succeed.*Oprah Winfrey said: "The more we can tune in to our intuition, the better off we are."* Steve Jobs called it "more powerful than intellect."* Albert Einstein said it is "the sacred gift."Your knowledge, mind
... Leer más
不當決策：行為經濟學大師教你避開人性偏誤

You’re About to Make a Terrible Mistake!How Biases Distort Decision-Making-and What You Can Do to Fight Them

de 奧利維．席波尼, Olivier Sibony ...

Traducido por 周宜芳 ...

Series series 財經企管
9種造成錯誤決斷的思考陷阱40道高勝算的決策技巧讓你戰勝人性弱點，鍛造贏家策略思維★第一本將行為經濟學應用在管理決策的重量級作品★高階經理人、職場工作者、創業家、政策制定者、創意思考人必讀★投資、開拓市場、制定政策……避免決策失誤的最佳指引★強力推薦台大經濟系副教授馮勃翰年度暢銷書《人生路引》作者楊斯棓醫師本書是管理決策最新觀念的精采入門。出乎意料的是，本書讀來也饒富興味。──丹尼爾．康納曼，《快思慢想》作者Netflix曾經向百視達提議併購，但百視達回絕了。如今，百視達破產，Netflix事業一飛衝天，百視達到底犯了什麼錯？蘋果專賣店原本是成功的商業典範，為何傑西潘尼公司以同樣的模式開... ... Leer más

$13.99 USD

9種造成錯誤決斷的思考陷阱40道高勝算的決策技巧讓你戰勝人性弱點，鍛造贏家策略思維★第一本將行為經濟學應用在管理決策的重量級作品★高階經理人、職場工作者、創業家、政策制定者、創意思考人必讀★投資、開拓市場、制定政策……避免決策失誤的最佳指引★強力推薦台大經濟系副教授馮勃翰年度暢銷書《人生路引》作者楊斯棓醫師本書是管理決策最新觀念的精采入門。出乎意料的是，本書讀來也饒富興味。──丹尼爾．康納曼，《快思慢想》作者Netflix曾經向百視達提議併購，但百視達回絕了。如今，百視達破產，Netflix事業一飛衝天，百視達到底犯了什麼錯？蘋果專賣店原本是成功的商業典範，為何傑西潘尼公司以同樣的模式開...
... Leer más
25 Need-To-Know Key Performance Indicators

25 Need-To-Know Key Performance Indicators

de Bernard Marr ...

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t... ... Leer más

$12.39 USD

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you'll gain instant access to t...
... Leer más
演算法：馬斯克演算法5步驟，推動特斯拉與SpaceX爆發式成長的祕密

The Algorithm: The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and SpaceX

de 喬恩．麥克尼爾 Jon McNeill ...

Traducido por 鍾玉玨, 吳俊廷 ...

★《今日美國》、亞馬遜書店創業類暢銷書★矽谷瘋傳的成長祕密！首本馬斯克直屬高階主管第一手實錄，首度揭密特斯拉核心決策機制！當別人說「不可能」，他如何做到？5步驟演算法，拆解馬斯克打破既有規則、引爆超速成長的祕密「馬斯克的五步驟演算法——從『質疑每一項要求』開始——已被證明是推動特斯拉、SpaceX乃至眾多企業成長的驚人公式。在特斯拉最艱難、也最關鍵的時期擔任總裁的麥克尼爾，親身實踐並以極大韌性貫徹這套演算法。」——華特．艾薩克森（Walter Isaacson），《馬斯克傳》作者特斯拉的成功，是仰賴馬斯克的狂想與天才？其實不然。真正驅動特斯拉高速進化、持續突破極限的，是一套可被複製的系統——「演算法」（The Algorithm）。這套神秘的演算法，如今首度由... ... Leer más

$8.86 USD

★《今日美國》、亞馬遜書店創業類暢銷書★矽谷瘋傳的成長祕密！首本馬斯克直屬高階主管第一手實錄，首度揭密特斯拉核心決策機制！當別人說「不可能」，他如何做到？5步驟演算法，拆解馬斯克打破既有規則、引爆超速成長的祕密「馬斯克的五步驟演算法——從『質疑每一項要求』開始——已被證明是推動特斯拉、SpaceX乃至眾多企業成長的驚人公式。在特斯拉最艱難、也最關鍵的時期擔任總裁的麥克尼爾，親身實踐並以極大韌性貫徹這套演算法。」——華特．艾薩克森（Walter Isaacson），《馬斯克傳》作者特斯拉的成功，是仰賴馬斯克的狂想與天才？其實不然。真正驅動特斯拉高速進化、持續突破極限的，是一套可被複製的系統——「演算法」（The Algorithm）。這套神秘的演算法，如今首度由...
... Leer más
The Mediator's Handbook

Revised & Expanded fourth edition

de Jennifer E. Beer, Caroline C. Packard ...

Resolve workplace and community conflicts with proven mediation frameworks that achieve 85% success rates. Professional mediators reveal step-by-step processes used in thousands of successful mediations, from family disputes to corporate negotiations, with complete guidance for both new and experienced practitioners.Why Professional Mediation Skills Are Essential:Litigation costs average $50,000 ... Leer más

$21.99 USD

Resolve workplace and community conflicts with proven mediation frameworks that achieve 85% success rates. Professional mediators reveal step-by-step processes used in thousands of successful mediations, from family disputes to corporate negotiations, with complete guidance for both new and experienced practitioners.Why Professional Mediation Skills Are Essential:Litigation costs average $50,000
... Leer más
Making Great Strategy

Arguing for Organizational Advantage

de Glenn R. Carroll, Jesper B. Sørensen ...

Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to think systematically about their strategy. They struggle to apply the abstract lessons offered by conventional approaches to strategic analysis to their unique contexts.Making ... Leer más

$20.89 USD

Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to think systematically about their strategy. They struggle to apply the abstract lessons offered by conventional approaches to strategic analysis to their unique contexts.Making
... Leer más
The Three Pillar Model for Business Decisions: Strategy, Law and Ethics

de George Siedel ...

Your friend decides to order a pizza. President Obama decides to authorize the mission that leads to the death of Osama bin Laden. You decide that your business should launch a new product. What do these decisions have in common? They all require using the Three Pillar model of decision making. Our personal, leadership, and business decisions are based on a Law Pillar, a Strategy Pillar, and an ... Leer más

$9.99 USD o gratis con Kobo Plus

Your friend decides to order a pizza. President Obama decides to authorize the mission that leads to the death of Osama bin Laden. You decide that your business should launch a new product. What do these decisions have in common? They all require using the Three Pillar model of decision making. Our personal, leadership, and business decisions are based on a Law Pillar, a Strategy Pillar, and an
... Leer más
HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

de Harvard Business Review, Daniel Kahneman, Ram Charan ...

Series series HBR's 10 Must Reads
Learn why bad decisions happen to good managers—and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and ... Leer más

$17.99 USD o gratis con Kobo Plus

Learn why bad decisions happen to good managers—and how to make better ones.If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and
... Leer más

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