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Youtility

Why Smart Marketing Is about Help Not Hype

de Jay Baer ...

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

$10.99 USD

Disponible también en: Audiolibro

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
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Disponible también en: Audiolibro
Audiolibro

New Rules for Business

Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

de Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...

Narrado por Josh Bernoff, Ann Handley, Erik Synnestvedt ...

Completo

22 hora 53 minutos

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Leer más

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LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an
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Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

de Jay Baer, Darren Root ...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

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Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

de Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

$10.99 USD

Disponible también en: Audiolibro

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
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Angels of Death

de Jay R. Baer ...

Everyone has their breaking point. After years of witnessing her stepfather's physical and mental abuse of her mother and sister, Marena Angelika Marshall brutally kills her stepfather. Rather than face the law, she enlists the help of her longtime friend, Andrea Postivich, and the two go on the run. They travel to Atlanta where they save the life of Regina Walker, a newspaper heir, who encourages ... Leer más

$2.99 USD o gratis con Kobo Plus

Everyone has their breaking point. After years of witnessing her stepfather's physical and mental abuse of her mother and sister, Marena Angelika Marshall brutally kills her stepfather. Rather than face the law, she enlists the help of her longtime friend, Andrea Postivich, and the two go on the run. They travel to Atlanta where they save the life of Regina Walker, a newspaper heir, who encourages
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The Now Revolution

7 Shifts to Make Your Business Faster, Smarter and More Social

de Jay Baer, Amber Naslund ...

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TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?In The Now Revolution, renowned marketers and social media ... Leer más

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TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?In The Now Revolution, renowned marketers and social media
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The Point

How to Win with Clarity-Fueled Communications

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Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the ... Leer más

$8.69 USD o gratis con Kobo Plus

Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the
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Youtility for Accountants

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Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

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Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
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Youtility

Why Smart Marketing Is about Help Not Hype

de Jay Baer ...

Narrado por Jay Baer, Marcus Sheridan ...

Completo

4 hora 51 minutos

The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

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Disponible también en: eBook

The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
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Disponible también en: eBook
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Youtility for Real Estate

Why Smart Real Estate Professionals are Helping, Not Selling

de Jay Baer, Erica Campbell Byrum ...

Narrado por Jay Baer, Erica Campbell Byrum ...

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How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Leer más

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Hug Your Haters

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Narrado por Jay Baer ...

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Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Leer más

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Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
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The Owned Media Doctrine

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The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine ... Leer más

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