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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

de Rob Fitzpatrick ...

Completely Revised 2nd Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most ... Leer más

$15.99 USD

PEDIDO ANTICIPADO

Disponible también en: Audiolibros

Completely Revised 2nd Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most
... Leer más

Disponible también en: Audiolibros
Write Useful Books

A modern approach to designing and refining recommendable nonfiction

de Rob Fitzpatrick ...

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta ... Leer más

$9.99 USD

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta
... Leer más
Audiolibro

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

de Rob Fitzpatrick ...

Completo

3 hora 50 minutos

Completely Revised 2nd Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most ... Leer más

$19.99 USD

PEDIDO ANTICIPADO

Disponible también en: eBook

Completely Revised 2nd Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most
... Leer más

Disponible también en: eBook
Audiolibro

Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

de Rob Fitzpatrick ...

Narrado por Rob Fitzpatrick ...

Completo

3 hora 50 minutos

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Leer más

$14.99 USD o gratis con Kobo Plus

Disponible también en: eBook

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... Leer más

Disponible también en: eBook
Metapopulations and Wildlife Conservation

de Jonathan Ballou, Bradley Stith, Bill Pranty, Glen Woolfenden, F. Lance Craighead, Ernest Vyse, Rob Roy Ramey II, John A. Wiens, Philip Hedrick, Paul Beier, Michael Gilpin, Jennifer Rechel, Mary Price, Vdernon Bleich, John Wehausen, Walter Koenig, Jon Fischer, William Z. Lidicker Jr., Kevin McKelvey, Richard Merrick, Thomas Loughlin, Ann York, J. W. Fitzpatrick ...

Development of rural landscapes is converting once-vast expanses of open space into pockets of habitat where wildlife populations exist in isolation from other members of their species. The central concept of metapopulation dynamics -- that a constellation of partially isolated patches can yield overall stability to a system that is chaotic at the level of the individual patch -- offers an ... Leer más

$28.79 USD

Development of rural landscapes is converting once-vast expanses of open space into pockets of habitat where wildlife populations exist in isolation from other members of their species. The central concept of metapopulation dynamics -- that a constellation of partially isolated patches can yield overall stability to a system that is chaotic at the level of the individual patch -- offers an
... Leer más
Audiolibro

Obviously Awesome

How to Nail Product Positioning so Customers Get it, Buy it, Love it - Updated and Expanded

de April Dunford ...

Narrado por April Dunford ...

Completo

2 hora 49 minutos

You know your product is awesome—but does anybody else?In a crowded market, even the best products struggle to get noticed—not because they’re not great, but because your customers don’t get them. The problem isn’t the product—it’s the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product ... Leer más

$14.99 USD o gratis con Kobo Plus

You know your product is awesome—but does anybody else?In a crowded market, even the best products struggle to get noticed—not because they’re not great, but because your customers don’t get them. The problem isn’t the product—it’s the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product
... Leer más
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

de Alexander Hormozi ...

Series Libro 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Leer más

$14.99 USD o gratis con Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Leer más
Wordcraft

The Complete Guide to Clear, Powerful Writing

de Jack Hart ...

Series series Chicago Guides to Writing, Editing, and Publishing
Legendary writing coach Jack Hart spent twenty-six years at the Oregonian and has taught students and professionals of all stripes, including bloggers, podcasters, and more than one Pulitzer Prize winner. Good writing, he says, has the same basic attributes regardless of genre or medium. Wordcraft shares Hart’s techniques for achieving those attributes in one of the most broadly useful writing ... Leer más

$17.99 USD

Disponible también en: Audiolibro

Legendary writing coach Jack Hart spent twenty-six years at the Oregonian and has taught students and professionals of all stripes, including bloggers, podcasters, and more than one Pulitzer Prize winner. Good writing, he says, has the same basic attributes regardless of genre or medium. Wordcraft shares Hart’s techniques for achieving those attributes in one of the most broadly useful writing
... Leer más

Disponible también en: Audiolibro
$100M Money Models

How To Make Money

de Alexander Hormozi ...

Series Libro 3 - Acquisition.com $100M Series
*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you... ... Leer más

$14.99 USD

*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more from it.If you don’t have a business, this will help you start one.If you have parents, this book will help you retire them.If you...
... Leer más
Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

de Mike Michalowicz ...

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always ... Leer más

$1.99 USD

Disponible también en: Audiolibro

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always
... Leer más

Disponible también en: Audiolibro
用數據讓客人買不停：Google策略長教你解讀數據，善用對話打造長久顧客關係

de 尼爾．霍恩, Neil Hoyne ...

Traducido por 蕭美惠 ...

學習Google首席行銷策略，用數據讓消費者自動買單！掌握20％最有價值的顧客，就能創造80％的獲利。線上交易的另一端，永遠是一個真實的人。以往，點擊＋購買＝成功；如今，透過「對話的人性鏡頭」才能贏得顧客的心。面對現今激烈的市場競爭，我們都想找尋有效的行銷方法，卻被困在雜亂龐大的數據中。想要打造成功的行銷，絕不只是靠點擊與轉換率。企業與顧客之間的互動，已轉變為更深入、更長久的對話。Google首席數據策略長尼爾．霍恩擁有十年以上的Google行銷經驗，在書中提供無數經過實證的行銷策略，帶你了解顧客是誰、需要什麼，並善用數據來建立顧客長期關係。＊尼爾在書中舉出大量實例，證明現今已是「數據驅動」的行銷時代：．為什麼貝佐斯在創立亞馬遜之初，選擇賣書？．為什麼在旅客出發前三天寄提醒信，會讓飯店虧損擴大？．為什麼在促銷活動開始七天後才結帳的顧客，續訂率最高？．為什麼知道收件人真實... ... Leer más

$7.99 USD

學習Google首席行銷策略，用數據讓消費者自動買單！掌握20％最有價值的顧客，就能創造80％的獲利。線上交易的另一端，永遠是一個真實的人。以往，點擊＋購買＝成功；如今，透過「對話的人性鏡頭」才能贏得顧客的心。面對現今激烈的市場競爭，我們都想找尋有效的行銷方法，卻被困在雜亂龐大的數據中。想要打造成功的行銷，絕不只是靠點擊與轉換率。企業與顧客之間的互動，已轉變為更深入、更長久的對話。Google首席數據策略長尼爾．霍恩擁有十年以上的Google行銷經驗，在書中提供無數經過實證的行銷策略，帶你了解顧客是誰、需要什麼，並善用數據來建立顧客長期關係。＊尼爾在書中舉出大量實例，證明現今已是「數據驅動」的行銷時代：．為什麼貝佐斯在創立亞馬遜之初，選擇賣書？．為什麼在旅客出發前三天寄提醒信，會讓飯店虧損擴大？．為什麼在促銷活動開始七天後才結帳的顧客，續訂率最高？．為什麼知道收件人真實...
... Leer más
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

de Alexander Hormozi ...

Series Libro 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Leer más

$14.99 USD o gratis con Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Leer más