Rakuten Kobo

The 10-Second Customer Journey

The CXO’s playbook for growing and retaining customers in a digital world

by Todd Unger ...

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through ... Read more

$8.69 USD or Free with Kobo Plus

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through
... Read more
UX Strategy

by Jaime Levy ...

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, ... Read more

$30.99 USD

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers,
... Read more
Second Lives

A Journey Through Virtual Worlds

by Tim Guest ...

We’ve always dreamed of perfect places: Eden, heaven, Utopia. Imagine gambling without loss, love without heartbreak, sex without exposure, experience without risk. Welcome to the fascinating world of online virtual reality, the land of invented places and populations that is entered and inhabited every week by nearly fifty million people worldwide. Each participant creates a virtual body, works ... Read more

$3.99 USD

We’ve always dreamed of perfect places: Eden, heaven, Utopia. Imagine gambling without loss, love without heartbreak, sex without exposure, experience without risk. Welcome to the fascinating world of online virtual reality, the land of invented places and populations that is entered and inhabited every week by nearly fifty million people worldwide. Each participant creates a virtual body, works
... Read more
Ruby on Rails: Up and Running

Up and Running

by Bruce A. Tate, Curt Hibbs ...

Ruby on Rails is the super-productive new way to develop full-featured web applications. With Ruby on Rails, powerful web applications that once took weeks or months to develop can now be produced in a matter of days. If it sounds too good to be true, it isn't.If you're like a lot of web developers, you've probably considered kicking the tires on Rails - the framework of choice for the new ... Read more

$17.29 USD

Ruby on Rails is the super-productive new way to develop full-featured web applications. With Ruby on Rails, powerful web applications that once took weeks or months to develop can now be produced in a matter of days. If it sounds too good to be true, it isn't.If you're like a lot of web developers, you've probably considered kicking the tires on Rails - the framework of choice for the new
... Read more
Designing the Search Experience

The Information Architecture of Discovery

by Tony Russell-Rose, Tyler Tate ...

Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of ... Read more

$35.99 USD

Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of
... Read more
Outnumbered

From Facebook and Google to Fake News and Filter-bubbles – The Algorithms That Control Our Lives

by David Sumpter ...

'Fascinating' - Financial TimesAlgorithms are running our society, and as the Cambridge Analytica story has revealed, we don't really know what they are up to.Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we ... Read more

$15.99 USD

'Fascinating' - Financial TimesAlgorithms are running our society, and as the Cambridge Analytica story has revealed, we don't really know what they are up to.Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we
... Read more
The FPGA Programming Handbook

An essential guide to FPGA design for transforming ideas into hardware using SystemVerilog and VHDL

by Frank Bruno, Guy Eschemann ...

Develop solid FPGA programming skills in SystemVerilog and VHDL by crafting practical projects – VGA controller, microprocessor, calculator, keyboard – and amplify your know-how with insider industry knowledge, all in one handbook. Purchase of the print or Kindle book includes a free eBook in PDF formatKey FeaturesExplore a wide range of FPGA applications, grasp their versatility, and master ... Read more

$35.99 USD or Free with Kobo Plus

Develop solid FPGA programming skills in SystemVerilog and VHDL by crafting practical projects – VGA controller, microprocessor, calculator, keyboard – and amplify your know-how with insider industry knowledge, all in one handbook. Purchase of the print or Kindle book includes a free eBook in PDF formatKey FeaturesExplore a wide range of FPGA applications, grasp their versatility, and master
... Read more
The Data Journalism Handbook

How Journalists Can Use Data to Improve the News

by Jonathan Gray, Lucy Chambers, Liliana Bounegru ...

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable handbook has attracted scores of contributors since the European ... Read more

$10.69 USD

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable handbook has attracted scores of contributors since the European
... Read more
Mastering Graphics Programming with Vulkan

Develop a modern rendering engine from first principles to state-of-the-art techniques

by Marco Castorina, Gabriel Sassone ...

Develop a rendering framework in this part-color guide by implementing next-generation 3D graphics, leveraging advanced Vulkan features, and getting familiar with efficient real-time ray tracing techniques uncovered by leading industry veterans, Marco Castorina and Gabriel SassoneKey FeaturesUse a pre-built "Raptor" engine to abstract tedious aspects like file systems, memory allocation, and ... Read more

$34.99 USD or Free with Kobo Plus

Develop a rendering framework in this part-color guide by implementing next-generation 3D graphics, leveraging advanced Vulkan features, and getting familiar with efficient real-time ray tracing techniques uncovered by leading industry veterans, Marco Castorina and Gabriel SassoneKey FeaturesUse a pre-built "Raptor" engine to abstract tedious aspects like file systems, memory allocation, and
... Read more
Photographic Rendering with VRay for SketchUp

by Brian Bradley ...

This book is filled with examples explaining the theoretical concepts behind them. Filled with ample screenshots, diagrams, and final rendered images, this book will help readers develop an understanding of photographic rendering with V-Ray. If you are a SketchUp user who would love to turn your favourite modelling application into a 'virtual photography studio', then this book has been designed ... Read more

$27.99 USD or Free with Kobo Plus

This book is filled with examples explaining the theoretical concepts behind them. Filled with ample screenshots, diagrams, and final rendered images, this book will help readers develop an understanding of photographic rendering with V-Ray. If you are a SketchUp user who would love to turn your favourite modelling application into a 'virtual photography studio', then this book has been designed
... Read more
SQL in a Nutshell

A Desktop Quick Reference

by Kevin Kline, Regina O. Obe, Leo S. Hsu ...

For programmers, analysts, and database administrators, this Nutshell guide is the essential reference for the SQL language used in today's most popular database products. This new fourth edition clearly documents SQL commands according to the latest ANSI/ISO standard and details how those commands are implemented in Microsoft SQL Server 2019 and Oracle 19c, as well as in the MySQL 8, MariaDB 10.5 ... Read more

$48.99 USD

For programmers, analysts, and database administrators, this Nutshell guide is the essential reference for the SQL language used in today's most popular database products. This new fourth edition clearly documents SQL commands according to the latest ANSI/ISO standard and details how those commands are implemented in Microsoft SQL Server 2019 and Oracle 19c, as well as in the MySQL 8, MariaDB 10.5
... Read more
Stylish F#

Crafting Elegant Functional Code for .NET and .NET Core

by Kit Eason ...

Series series Professional and Applied Computing (R0)
Why just get by in F# when you can program in style! This book goes beyond syntax and into design. It provides F# developers with best practices, guidance, and advice to write beautiful, maintainable, and correct code.Stylish F# covers every design decision that a developer makes in constructing F# programs, helping you make the most educated and valuable design choices at every stage of code ... Read more

$53.99 USD

Why just get by in F# when you can program in style! This book goes beyond syntax and into design. It provides F# developers with best practices, guidance, and advice to write beautiful, maintainable, and correct code.Stylish F# covers every design decision that a developer makes in constructing F# programs, helping you make the most educated and valuable design choices at every stage of code
... Read more
Learning Web Design

A Beginner's Guide to HTML, CSS, JavaScript, and Web Images

by Jennifer Robbins ...

Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You'll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you'll have the skills to create a simple site with multicolumn pages that adapt for mobile devices.Each chapter provides exercises to help you learn various ... Read more

$48.99 USD

Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You'll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you'll have the skills to create a simple site with multicolumn pages that adapt for mobile devices.Each chapter provides exercises to help you learn various
... Read more
OS X El Capitan: The Missing Manual

by David Pogue ...

With El Capitan, Apple brings never-before-seen features to OS X—like a split-screen desktop, improved window controls, and amazing graphics. The new edition of David Pogue's #1 bestselling Mac book shows you how to use key new features such as swiping gestures, Notes, a new Spotlight search system, the Safari pinning feature, and Split View.Missing Manuals creator David Pogue is one of the most ... Read more

$21.99 USD

With El Capitan, Apple brings never-before-seen features to OS X—like a split-screen desktop, improved window controls, and amazing graphics. The new edition of David Pogue's #1 bestselling Mac book shows you how to use key new features such as swiping gestures, Notes, a new Spotlight search system, the Safari pinning feature, and Split View.Missing Manuals creator David Pogue is one of the most
... Read more
The Essential Persona Lifecycle

Your Guide to Building and Using Personas

by Tamara Adlin, John Pruitt ...

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Read more

$28.99 USD

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation
... Read more
Handbook of Usability Testing

How to Plan, Design, and Conduct Effective Tests

by Jeffrey Rubin, Dana Chisnell ...

Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You ... Read more

$38.00 USD

Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You
... Read more
Minding the Machines

Building and Leading Data Science and Analytics Teams

by Jeremy Adamson ...

Organize, plan, and build an exceptional data analytics team within your organizationIn Minding the Machines: Building and Leading Data Science and Analytics Teams, AI and analytics strategy expert Jeremy Adamson delivers an accessible and insightful roadmap to structuring and leading a successful analytics team. The book explores the tasks, strategies, methods, and frameworks necessary for an ... Read more

$24.00 USD

Organize, plan, and build an exceptional data analytics team within your organizationIn Minding the Machines: Building and Leading Data Science and Analytics Teams, AI and analytics strategy expert Jeremy Adamson delivers an accessible and insightful roadmap to structuring and leading a successful analytics team. The book explores the tasks, strategies, methods, and frameworks necessary for an
... Read more
UiPath Associate Certification Guide

The go-to guide to passing the Associate certification exam with the help of mock tests and quizzes

by Niyaz Ahmed, Lahiru Fernando, Rajaneesh Balakrishnan ...

A practical syllabus-based UiPath Associate certification guide to confidently passing your UiPath RPA Associate certification examination, covering real-world business cases, mock tests, and moreKey FeaturesGet certified successfully with this detailed syllabus-oriented examination guideWork with real-world business cases that will help you grasp RPA topics better using practical examplesPractice ... Read more

$35.99 USD or Free with Kobo Plus

A practical syllabus-based UiPath Associate certification guide to confidently passing your UiPath RPA Associate certification examination, covering real-world business cases, mock tests, and moreKey FeaturesGet certified successfully with this detailed syllabus-oriented examination guideWork with real-world business cases that will help you grasp RPA topics better using practical examplesPractice
... Read more
Building Knowledge Graphs

A Practitioner's Guide

by Jesus Barrasa, Jim Webber ...

Incredibly useful, knowledge graphs help organizations keep track of medical research, cybersecurity threat intelligence, GDPR compliance, web user engagement, and much more. They do so by storing interlinked descriptions of entities—objects, events, situations, or abstract concepts—and encoding the underlying information. How do you create a knowledge graph? And how do you move it from theory ... Read more

$55.49 USD

Incredibly useful, knowledge graphs help organizations keep track of medical research, cybersecurity threat intelligence, GDPR compliance, web user engagement, and much more. They do so by storing interlinked descriptions of entities—objects, events, situations, or abstract concepts—and encoding the underlying information. How do you create a knowledge graph? And how do you move it from theory
... Read more
Integrating Excel and Access

Combining Applications to Solve Business Problems

by Michael Schmalz ...

In a corporate setting, the Microsoft Office Suite is an invaluable set of applications. One of Offices' biggest advantages is that its applications can work together to share information, produce reports, and so on. The problem is, there isn't much documentation on their cross-usage. Until now.Introducing Integrating Excel and Access, the unique reference that shows you how to combine the ... Read more

$23.99 USD

In a corporate setting, the Microsoft Office Suite is an invaluable set of applications. One of Offices' biggest advantages is that its applications can work together to share information, produce reports, and so on. The problem is, there isn't much documentation on their cross-usage. Until now.Introducing Integrating Excel and Access, the unique reference that shows you how to combine the
... Read more
Building Machine Learning Powered Applications

Going from Idea to Product

by Emmanuel Ameisen ...

Learn the skills necessary to design, build, and deploy applications powered by machine learning (ML). Through the course of this hands-on book, you’ll build an example ML-driven application from initial idea to deployed product. Data scientists, software engineers, and product managers—including experienced practitioners and novices alike—will learn the tools, best practices, and challenges ... Read more

$41.99 USD

Learn the skills necessary to design, build, and deploy applications powered by machine learning (ML). Through the course of this hands-on book, you’ll build an example ML-driven application from initial idea to deployed product. Data scientists, software engineers, and product managers—including experienced practitioners and novices alike—will learn the tools, best practices, and challenges
... Read more
Managing Mission - Critical Domains and DNS

Demystifying nameservers, DNS, and domain names

by Mark E.Jeftovic ...

This book will give you an all encompassing view of the domain name ecosystem combined with a comprehensive set of operations strategies. Key FeaturesManage infrastructure, risk, and management of DNS name servers. Get hands-on with factors like types of name servers, DNS queries and and so on.Practical guide for system administrators to manage mission-critical serversBased on real-world ... Read more

$37.99 USD or Free with Kobo Plus

This book will give you an all encompassing view of the domain name ecosystem combined with a comprehensive set of operations strategies. Key FeaturesManage infrastructure, risk, and management of DNS name servers. Get hands-on with factors like types of name servers, DNS queries and and so on.Practical guide for system administrators to manage mission-critical serversBased on real-world
... Read more
Designing Interfaces

Patterns for Effective Interaction Design

by Jenifer Tidwell ...

Designing a good interface isn't easy. Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well.UI designers over the years have refined the art of ... Read more

$28.79 USD

Designing a good interface isn't easy. Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well.UI designers over the years have refined the art of
... Read more
Essentials of Compilation

An Incremental Approach in Racket

by Jeremy G. Siek ...

A hands-on approach to understanding and building compilers.Compilers are notoriously some of the most difficult programs to teach and understand. Most books about compilers dedicate one chapter to each progressive stage, a structure that hides how language features motivate design choices. By contrast, this innovative textbook provides an incremental approach that allows students to write every ... Read more

$30.99 USD

A hands-on approach to understanding and building compilers.Compilers are notoriously some of the most difficult programs to teach and understand. Most books about compilers dedicate one chapter to each progressive stage, a structure that hides how language features motivate design choices. By contrast, this innovative textbook provides an incremental approach that allows students to write every
... Read more

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Programming eBooks

Show: